tag:blogger.com,1999:blog-12501248.post2314727352260116041..comments2024-03-28T07:02:44.451+00:00Comments on The Beer Nut: Diageo with a human faceThe Beer Nuthttp://www.blogger.com/profile/14105708522526153528noreply@blogger.comBlogger30125tag:blogger.com,1999:blog-12501248.post-13280243154471154322011-09-16T15:56:08.338+01:002011-09-16T15:56:08.338+01:00Ireland has 19 independent microbreweries fronted ...Ireland has 19 independent microbreweries fronted by talented professional brewers. They don't, to my knowledge, segment their market into age brackets. I doubt they can afford to.<br /><br />And they don't need foreign companies backing them. The beer is there for whomever wants to drink it.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-17008581046972775052011-09-16T15:50:47.668+01:002011-09-16T15:50:47.668+01:00Yes fair point... I feel the market is slightly sa...Yes fair point... I feel the market is slightly saturated with beers targeting the 30-50 bracket.. Ireland needs someone or something to revolutionize the market... perhaps a micro-brewery to get backing from one of the coprporate giants.. theres alot of talent in IrelandThe Graduatehttps://www.blogger.com/profile/03434916397436807804noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-15657779324905149022011-09-16T15:29:19.609+01:002011-09-16T15:29:19.609+01:00They tell me they're going for a 30+ audience ...They tell me they're going for a 30+ audience for it. Besides, they've only just launched. The marketing has barely started.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-13218224570368643132011-09-16T15:17:59.281+01:002011-09-16T15:17:59.281+01:00Just stumbled on this blog today... fantastic. Int...Just stumbled on this blog today... fantastic. Interesting piece on Pale Ale, I personally think it will be another failure. The key is trying to target the younger consumer ie students. Have Diegeo done anything to promote this..simple answer no!The Graduatehttps://www.blogger.com/profile/03434916397436807804noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-10411762727331693902011-09-13T18:35:04.848+01:002011-09-13T18:35:04.848+01:00I don't have high expectations for it. But who...I don't have high expectations for it. But who knows, I might be wrong. I'll probably grab a few this week.Craighttps://www.blogger.com/profile/14129472719929268755noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-9707055450640664352011-09-13T13:09:04.314+01:002011-09-13T13:09:04.314+01:00It was bottle-only in NI. They're after the ba...It was bottle-only in NI. They're after the barbecue and nightclub market (think Corona) so I wouldn't be surprised if they didn't bother with draught.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-37456655131879318682011-09-13T13:06:37.436+01:002011-09-13T13:06:37.436+01:00We're in the midst of a Guinness Black Lager l...We're in the midst of a Guinness Black Lager launch 'round these parts. Thus far I've seen it in bottles, but not on tap anywhere.Craighttps://www.blogger.com/profile/14129472719929268755noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-9294087223682031092011-09-13T12:14:40.536+01:002011-09-13T12:14:40.536+01:00Totally agree, Prof.Totally agree, Prof.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-71485637225275684622011-09-13T12:11:42.067+01:002011-09-13T12:11:42.067+01:00Anything - and I mean ANYTHING - which produces ev...Anything - and I mean ANYTHING - which produces even a tiny bit more selection other than all the usual bleeding suspects on offer at most Irish pubs has got to be welcomed.<br />I live in a town with more than 30 licensed premises and only one - a large hotel - offers anything other the chain beers.<br />And that's a bottle of Paulaner well hidden from public view just in case a pesky tourist should have the temerity to order one of them there foreign beers.<br />But I'm nothing if not optimistic - perhaps the latest diaspora of young people who've left looking for work will acquire a taste for the unusual and bring it home with them in 10 years time.Professor Pie-Tinnoreply@blogger.comtag:blogger.com,1999:blog-12501248.post-40036322564243130502011-09-12T17:29:20.428+01:002011-09-12T17:29:20.428+01:00Yes sir. Sorry sir.Yes sir. Sorry sir.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-82413534393830553652011-09-12T16:43:23.903+01:002011-09-12T16:43:23.903+01:00No reason to get shirty pal. You should be chuffed...No reason to get shirty pal. You should be chuffed your blog gets comments.Cooking Lagerhttps://www.blogger.com/profile/02830924433230427226noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-76749646983486528092011-09-12T16:06:27.679+01:002011-09-12T16:06:27.679+01:00Interesting post BN - I had my first bottle of thi...Interesting post BN - I had my first bottle of this last night and, I'm happy to say, it won't be my last. It's certainly not the boldest tasting brew I've ever had but it's a proper beer with a discernible hop profile and it'll have much wider distribution than even the most succesful of the micros. Supporing Diageo does leave a slightly bad taste in my mouth, but a reasonably flavoursome new Irish beer is definitely welcome, regardless of who produces it.<br /><br />MadiganAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-12501248.post-29975469718344594032011-09-12T15:43:06.697+01:002011-09-12T15:43:06.697+01:00*snore**snore*The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-81929571664188285562011-09-12T15:41:14.587+01:002011-09-12T15:41:14.587+01:00We have fond memories of Breó from our first trip ...We have fond memories of Breó from our first trip to Ireland in 1998. We fell in love with the Emerald Isle after the first sip.Chrishttp://www.thebeergeek.comnoreply@blogger.comtag:blogger.com,1999:blog-12501248.post-82888188280808695602011-09-12T13:18:41.488+01:002011-09-12T13:18:41.488+01:00Look, I just took two free pints off them. I did n...Look, I just took two free pints off them. I did not volunteer to be their international spokesperson.<br /><br />If you want it, get over here and do your bit to bail out our excuse for an economy. We also offer cooking lager and cooking stout for around €3 a pint in some boozers.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-33362368459916769282011-09-12T13:13:34.804+01:002011-09-12T13:13:34.804+01:00When's it coming to an Irish themed pub in Bla...When's it coming to an Irish themed pub in Blackpool?Cooking Lagerhttps://www.blogger.com/profile/02830924433230427226noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-49115453172998440052011-09-12T12:59:12.567+01:002011-09-12T12:59:12.567+01:00True, it doesn't mean there isn't room for...True, it doesn't mean there isn't room for more, just the same as the existence of Guinness and Murphy's doesn't preclude micros from making nitrokeg stout. However, it does make it bloody difficult to get a craft nitrostout onto a bar counter.<br /><br />IMO there isn't enough to distinguish most of the Irish hoppy keg ales from this new one. The drinker's interest is not served by their proliferation, nor the proliferation of nitrostout, nor of 1.038 brown bitter.<br /><br />I'd like to see more variety, and I know I'm not going to get that from the macrobrewers.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-31812719237528650482011-09-12T12:41:09.867+01:002011-09-12T12:41:09.867+01:00Having one hoppy pale ale on the market doesn'...Having one hoppy pale ale on the market doesn't mean there isn't room for any more, surely. There are (several) small brewers in the Northwest of England who brew nothing but, and they seem to do all right.Philhttp://ohgoodale.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-12501248.post-88049302900941859942011-09-12T12:04:27.839+01:002011-09-12T12:04:27.839+01:00Tom, yes it's still about and, as they tell it...Tom, yes it's still about and, as they tell it, a roaring success. It launched in Norn Iron last year and they've just started sending it to the States in the last couple of weeks. My review is <a href="http://thebeernut.blogspot.com/2010/04/black-irish.html" rel="nofollow">here</a>.<br /><br />I'd keep going with the homebrew, mind, just to be on the safe side.<br /><br />Dave, I would say that anything in the porter-stout spectrum is off-limits to the Smithwick's brand for fear of diluting the Guinness one. It's a relationship that has existed since Guinness bailed Smithwick's out during a strike in the 1920s when they were still separate companies. There ain't no Smithwick's Porter and there never was, capiche? Good boy.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-67675925352085423942011-09-12T11:46:09.207+01:002011-09-12T11:46:09.207+01:00>What else do the Irish micros make that isn...>What else do the Irish micros make that isn't already in the Diageo portfolio?<br /><br />Seasonal beers? Puca alike for Halloween. Special drink for Arthurs day etc.<br /><br />A porter like Clothworthy or Dark Arts?Iamreddavehttps://www.blogger.com/profile/02768287658329807075noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-55157128783317452952011-09-12T11:35:50.514+01:002011-09-12T11:35:50.514+01:00I agree with you there, on the dark lager. Didn...I agree with you there, on the dark lager. Didn't guinness technically make one of those recently? What happened to that? I mean, I gave them my full support when they were dishing them out for nothing in the bar, like.<br /><br />So, Smithwicks' making something nice, eh? Maybe there's no need to home-brew after all...Tomhttp://www.homebrewindonegal.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-12501248.post-4282137341626563502011-09-12T10:40:47.295+01:002011-09-12T10:40:47.295+01:00It's possible. In which case it'll be very...It's possible. In which case it'll be <i>very</i> interesting to see what, if anything, they come up with next. What else do the Irish micros make that isn't already in the Diageo portfolio?<br /><br />They asked me what I'd like to see on the Irish beer market. I said, having tasted theirs, a decent dark lager. Don't think that was appreciated.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-57156519100760800152011-09-12T10:37:16.819+01:002011-09-12T10:37:16.819+01:00Have microbreweries become the brewhouse series fo...Have microbreweries become the brewhouse series for Diageo? If Diageo cannot release odd beers to see if there is a market they probably just follow the micro brewers and copy them when they succeed.Iamreddavehttps://www.blogger.com/profile/02768287658329807075noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-49027659514790948652011-09-12T10:24:16.316+01:002011-09-12T10:24:16.316+01:00I think he was being tongue in cheek!I think he was being tongue in cheek!beersiveknownhttps://www.blogger.com/profile/13293913182389157112noreply@blogger.comtag:blogger.com,1999:blog-12501248.post-72718336835242394672011-09-12T09:57:23.320+01:002011-09-12T09:57:23.320+01:00Bailey, I did of course ask them, but I don't ...Bailey, I did of course ask them, but I don't think they're planning any TV spots for it. I think they're doing one of them squishy launch things.<br /><br />Steve, that copy reads like a very typical example of what you get when a marketing person has been given a technical product spec sheet. "I've no idea what esters are, but they must be unique to this beer, and that's a selling point."<br /><br />Jenny, I don't think that's the case at all. I doubt Diageo would notice if all the micros disappeared tomorrow -- the business models and the numbers involved are orders-of-magnitude different. What they are threatened by is the fall-off in "normal" beer sales. Those people aren't turning to microbrewed beer in big enough numbers to threaten Diageo; mostly they're just drinking less. However, I do agree that Diageo paying attention to this end of the market is a good thing. It's a better way of winning them back than a slick TV ad (sorry Bailey).The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.com