How did that get there?

I'm sure someone out there can explain this one to me, but from where I'm sitting now it's an oddity. Last Spike is a brewery in Calgary, specialising in making beer for other people. But like many such operations they have a handful of own-brand beers. One of them is this: Cereology, a "Canadian Pale Ale" but which as far as I can see is mostly sold in continental Europe. And a number of my regular off licences here in Dublin.

The liquid, then, is 6.5% ABV and comes in a 473ml can. It's murky but glows from within, a cheery orange colour. Maybe it's the name, but my first thought on sipping it was "cereal". Certainly not hops. And the flavour too is a wholesome wholemeal bread-and-biscuits thing, with a more intense twang of banana sweets and nail varnish. Hop flavour is completely absent; a tinny bitter tang on the very finish the only indication of them at all.

This is not especially good, and certainly not an advertisement for a producer touting its abilities to interested clients. To whomever shipped it all the way from Alberta: was nothing better available?