Jubel lager "cut with" fruit has, it seems, been going great guns over in the country next door. It's possibly too early to say where this sits in the specialty beer segment, since it's definitely not in the geek-coded global-Brooklyn craft end, nor is it any way presented as traditional, be that authentic or fake. Maybe it's a sector by itself. The arrival of two blatant knock-offs from Irish microbreweries working incognito backs this theory up.First out was Carlow Brewing with Bohem Lager Cut With Blood Orange. I found it on tap at Tapped. Being curious more than genuinely enthusiastic, I just had a half, to taste. It's the industry-standard 4% ABV, and has a very slight haze, suggesting it's not so non-craft as the brewery presents it. The aroma is pure fizzy pop, suggesting lemonade to me, more than Fanta or Orangina. There's a decent heft to the texture, just managing to avoid being sticky and retaining a properly clean lager crispness. There's not much lager character in the flavour, however. The flavouring gunk has been added in thick and generously. It does at least taste of oranges, though processed: marmalade, cordial and ice pops. Overall I found it decently refreshing, but quite un-beer-like. Perhaps there's a target audience of drinkers who want a radler, but full strength. If so, they're well catered for here.
Jubel splits its half-white logo diagonally, Bohem vertically, so the market was wide open for one that's white on the top and coloured on the bottom. That's about the only significant point of difference for Cúpla Beers: Peach. Wicklow Wolf isn't named on the can as the brewer and brand owner, but you can look up the Eircode of "Cúpla Beers" if you're that kind of curious. I can see why there's a tendency to make peach the flagship flavour: it's striking here, with a perfume that has little to do with real peaches, but is bright and luxurious. Maybe it's because no mass-market soft drinks are peach flavoured, only the posh ones. And there's even a bit of lager character; a hint of grain and a dry finish, after the super-sweet syrup subsides. It's less fizzy than the other though, so while you get a different 4% ABV syruped lager experience, it's not necessarily a better one.This is one of those fads that I hope won't last long. I don't think it adds anything positive to the beer scene, other than possibly making it more likely that two good breweries will stay in business, and continue making proper beer for people who want it. I'm more irked by the cringey copycat factor. Are we this short of original thought on recipe and packaging design? I can't Jubel-ieve it's not better.















