The distressed block lettering on the label, à la BrewDog 2007, is worth the price of admission alone. One immediately expects dad-dancing in beer form. It pours a clear and classic amber colour, and there's nothing wrong with that. The aroma is definitely an IPA, not some tiredly hacked continental style: spicy lemon and grapefruit notes with a sweet malt background, calling to mind Sierra Nevada Pale Ale and the glory days of Goose Island IPA. Just like the latter, bitter and sweet line up side-by-side in the flavour, candy and cookies rubbing against citrus and pine. And it works! Although a hefty 7% ABV there's a tannic dryness which keeps things drinkable, and an overall lightness of touch: the bitterness is strong but not extreme, while the malt body is sweet and satisfying without turning cloying. More than anything, it tastes bright and fresh and zingy, where I was expecting something processed and lifeless. Whoever put this together knew exactly what they were doing.
I had a flick through its reviews and this hasn't been very favourably received, which I think is unfair. It is retro, displaying the high level of both bitterness and sweetness that came from the US and wowed palates around the world in the early years of this century before going out of fashion. At the risk of sounding as dated as the label's typography, I think it's a classic formula and one that should still be part of beer's mainstream. It feels very strange to live in a beer world where west coast IPA is something brewed in France and sold in a German discount supermarket under a faux-Belgian brand.
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