The limit of creativity

Brewdog didn't even bother putting one of their colourful diatribes on the label of Hops Kill: it's just an ad for their share ownership thingy. Label copy that tries to sell you something other than the beer behind it is a new one on me. I guess they reckon anyone who's going to buy this limited-edition imperial red ale has already made up their mind before getting close enough to the bottle to read it.

It's a viscous little number, pouring relatively flat at first and only gradually foaming up towards the end. I was expecting 5AM Saint with extra booziness, as it's 7.8% ABV, but that's not how it transpired. 5AM's aggressive Simcoe and Nelson Sauvin hopping is something I can only handle in small doses, producing a gradual cheese-and-cat-pee character that starts me regretting my pint about three quarters of the way through. Thankfully, Hops Kill doesn't have this.

Perhaps the dry-hopping is less intensive, or perhaps the additional alcohol lends it balance, but the hops here are pleasantly and unapologetically bitter at first, and only showing off their flavour towards the end where, yes the neighbourhood Tom has been marking his territory, but it's balanced with enough sweet sherbet and dry roast to clean up the worst excesses.

At the end of the bottle I'd have another. That doesn't happen with 5AM Saint.