
First up, Basics Bitter, a whole 2.1% of alcoholic goodness goes into this red-amber affair. It's very fizzy but, on first impressions, is convincingly beer-like. Give it a few seconds, however, and the facade starts to crumble. That caramel sweetness is probably not malt-derived but is more likely down to the addition of actual caramel (there's no ingredients listing, so no way to find out). Most of the rest is wateriness, but dig deep and you may just find a whisper of an echo of a trace of hops bitterness.
Honestly I don't know what the point of this beer is. Something for non-drinkers to torture guests with? It's too thin even to cook with.

For real hop action I turned hopefully to the Taste the Difference India Pale Ale.

People round these parts tend to regard Sainsbury's as a cut above in the beer stakes. And yes, in the trolley with this lot there was also a significant quantity of Clotworthy Dobbin and Old Peculier: stalwart favs of mine. But then when I read what Tesco UK are up to with their own-brand beers I think that beer shopping up north is perhaps best done at more than one venue. Or, y'know, a proper off licence.